What is a Single Exit Price (SEP)?

SEP is the price set by pharmaceutical manufacturers at which a medicine may be sold including VAT and a logistics fee. The first part of the pricing regulations has already been implemented with effect from 2 May 2004.

Medicine prices now have a totally new look in that:

• What you see is what you get – the new reduced SEP does not allow for any discounts or rebates and includes all costs up to dispensing level (where the pharmacist gives you your medicine);
• The price must now be reflected on the package or container of the product being sold;
• Prices will be totally transparent to the public via information on product packs and on the internet so that patients will be empowered to make their own decisions;
• Prices will not vary by pack size or where the medicines are purchased.